The Group's flower shop network was launched at the beginning of 2015, with its first store - Floria Campineanu, located in Bucharest. By the end of the same year, Floria Dorobanti concept store was opened in Dorobanti Square, a well established area in Bucharest for luxury flower shops.
This location redefines the idea of a concept flower shop: with cutting edge architecture feature, Floria Dorobanti it's the IT place for exquisite floral designs and personalized gifts.
Asides from bouquets, floral arrangements, accessories and decor elements, the concept flower shop hosts a section dedicated to the work of well known local artists.
Our flagship store from Dorobanti is also a key point for plant lovers, since we host some of the most exquisite and exotic plants. Our variety is special and unique, making our store a true urban oasis.
As part of our business growth plan, the flower shop network opened two stores in two of the most visited shopping centers in Bucharest: AFI Cotroceni and Baneasa Shopping City.
Each of these stores maintains the high end, luxurious style in decoration and technique and we praise our exotique assortment.
Our first attempt to become a national chain of stores was in Ploiesti, where we took over an existing flower shop, that was aligned to our standards. We are planning on opening more in the near future.